Before I work with any client, I always ask them one question:
"What is the number one thing holding you back from career success?"
I get dozens of answers. Dozens and dozens. Like, way too many dozens of eggs left over from a Halloween prank-fest dozens.
But all of those answers are rewordings of one single problem. Always.
It's always: "A clear focus on what I want to be doing."
I hear you. So loud. So clear. Trust me when I tell you I know the frustration. The feeling that somehow everyone else has been let in on some secret that you're not cool enough to know.
The secret though? That's nonsense. Most people feel the same way you do.
Why Nobody Taught You How to Manage Your Career
Why? What the hell, man? It's because we're not taught how to manage our careers. We're taught what to know to get certain jobs and sometimes how to get jobs, but rarely, if ever, how to figure out what we want to do for a living, much less manage our careers once we're in them.
We're left to our own devices and frazzled HR directors and recruiters who have no time to have a career growth chat because they have to run payroll, get the new benefits system up and running, and talk to Joe about not wearing his daisy dukes, yes, even on casual Fridays.
So what then? What are you supposed to do?
You had no idea career coaching was a thing? Well, it IS a thing. And it's a thing TOTALLY not related to your strange high school counselor. You know, the one with the tiny office who always had a half-eaten cup of applesauce on her desk for some reason?
Here's what you need to understand: you absolutely don't have to figure out your career all by yourself. It's not just a good idea to get objective help in this arena, it's actually the smart thing to do.
What Career Coaching Actually Is (And Why You Might Need It)
So what is career coaching all about exactly, and who does it benefit?
I might be biased, but I think everyone, YES, everyone could benefit from a career coach. "Why?" you may be asking after you've finished making that dismissive sound.
Because first off, you need to be sure you're in the right career for you. And secondly, no matter your gig, stay-at-home parent or oil rig worker, you NEED a plan. A career plan allows you to strategically go after growth and opportunity. It allows you to see the big picture of where you want to go and how you want to travel that path.
Think about it: you wouldn't start a business without a business plan. You wouldn't build a house without blueprints. You wouldn't take a cross-country road trip without at least looking at a map. So why would you navigate something as crucial as your career, which takes up the majority of your waking hours for the majority of your adult life, without any strategic planning whatsoever?
Most people spend more time planning their two-week vacation than they do planning their career trajectory. That's bananas.
A career coach helps you:
Get crystal clear on what you actually want, not what you think you should want
Identify your unique strengths and how to leverage them
Create a strategic plan for getting from where you are to where you want to be
Navigate transitions, whether you're changing careers, industries, or roles
Build confidence in your value and learn to communicate it effectively
Hold you accountable to your goals when motivation wanes
See patterns and possibilities you're too close to see yourself
It's like having a personal trainer for your career. You could figure out how to get in shape on your own, sure. But having someone who knows what they're doing, who can see what you can't, who can push you when you need pushing and support you when you're struggling, makes the whole process faster, easier, and more effective.
Each week I send a personal email, straight to your digital doorstep that gives you the real deal lowdown on how to Find Your Thing, define success for yourself, make money doing meaningful work and…… sometimes pictures of my dog. Because he’s cute. Get in on the list below and get the goodness, exclusive discounts, tips & tricks and those highly sought after dog pics.
All the Ways You Can Get Career Help (Beyond Coaching)
Now I know private coaching isn't an option for everyone. So many coaches offer lower-cost group programs or self-paced online courses. But coaching isn't the only option. Below is a roundup of resources you might find helpful.
Career Blogs
You could start with career blogs. There are so many talented people out there offering help to you, for free, consistently. Reading career development blogs gives you access to insights, strategies, and perspectives you wouldn't have otherwise.
The key is finding voices that resonate with you. Not every career expert's approach will work for your personality or situation. Read widely, take what serves you, and leave the rest.
Comprehensive Interactive Websites
You can hit up some super comprehensive, totally interactive websites like The Muse or Career Contessa. These platforms offer everything from career advice articles to job listings to company reviews. They're one-stop shops for career exploration and job searching.
The Muse, in particular, has amazing company profiles that give you a behind-the-scenes look at what it's actually like to work there. Career Contessa focuses specifically on helping women navigate their careers and has incredible resources for everything from salary negotiation to career pivots.
Books
If you're a more tactile person and you prefer a good book, try picking up a copy of "Born for This" by Chris Guillebeau or "A Job to Love" from The School of Life.
Books allow you to go deep on a topic, work through exercises at your own pace, and return to concepts as you need them. The downside? They can't give you personalized feedback or hold you accountable. But as part of a larger strategy, they're invaluable.
Other excellent career books to consider:
"Designing Your Life" by Bill Burnett and Dave Evans
"What Color Is Your Parachute?" by Richard N. Bolles (a classic for a reason)
"The Pathfinder" by Nicholas Lore
Recruiters and Temp Agencies
Want someone to do the heavy lifting for you? Leverage recruiters and even temp agencies. Their job is to analyze your skills and place you in a job you'd thrive in. You could try some national agencies like Premier Staffing or Robert Half.
Here's what many people don't realize: good recruiters aren't just trying to fill positions. They're trying to make matches that work long-term. They have insights into company cultures, hiring managers' personalities, and what skills are actually in demand. They can often see opportunities you wouldn't have known to look for.
The key is building relationships with recruiters in your field, not just reaching out when you're desperate for a job. Touch base regularly, keep them updated on your skills and goals, and be responsive when they reach out.
Assessment Tools and Tests
You could try taking a few tests. There is one called StrengthsFinder that many companies rely on. Once you know what your strengths are, you can make sure you are focusing on those in whatever role you're in because working to your strengths equals happiness.
Oprah apparently has an awesome and free career assessment test tool.
Other assessment tools worth exploring:
Myers-Briggs Type Indicator (MBTI) - helps you understand your personality type and how you work best
CliftonStrengths (formerly StrengthsFinder) - identifies your top five strengths
DISC Assessment - focuses on behavioral styles and communication preferences
VIA Character Strengths - identifies your core character strengths
The caveat with tests: they're great starting points for self-reflection, but they're not gospel. Use them as conversation starters with yourself, not as definitive answers about who you are and what you should do.
Career Coaches (Yes, Really)
And of course, there are career coaches. It truly IS the most comprehensive and impactful option.
Why? Because coaching is personalized, strategic, and accountability-driven in a way that no book, blog, or assessment tool can be.
A career coach sees YOU. Not a general audience, not test-takers in aggregate, but you specifically. They help you dig into your unique situation, identify your specific roadblocks, and create a customized plan that actually works for your life.
They also call you on your patterns. That thing you keep doing that's holding you back? The story you keep telling yourself about why you can't? The opportunity you keep missing because you're not seeing it? A good coach spots that stuff and helps you work through it.
And critically, they hold you accountable. It's easy to set goals. It's hard to follow through, especially when you're doing it alone. A coach checks in, tracks your progress, and helps you course-correct when you get off track.
There are so many amazing coaches out there. You just need to do a little research to find the best one for you. Look for someone whose approach resonates, whose clients get results, and who you feel you could trust with your career aspirations and fears.
Many coaches offer free consultations so you can get a feel for their style before committing. Take advantage of these. Chemistry matters in coaching relationships.
How to Choose What's Right for You
See what I'm getting at? Don't feel like you've got to do it on your own. Try one, two, or a few, whatever feels good to you. But don't leave your career to chance. Figure out what you love to do, want to do, and make a plan.
Here's how to think about combining resources:
If you're just starting to explore: Begin with free resources like blogs, books, and assessment tools. Get familiar with career development concepts and start thinking about what you want.
If you're ready to make a move but need direction: Consider working with a recruiter or taking a structured online course. These give you more guidance and accountability than DIY resources.
If you're serious about major change or growth: Invest in coaching, whether group or one-on-one. This is where you get personalized strategy, deep work on mindset blocks, and accountability that actually moves the needle.
If money is tight: Start with free resources and group programs. Many coaches offer lower-cost group coaching that gives you most of the benefits of one-on-one work at a fraction of the price. Look for scholarships, sliding-scale options, or payment plans.
If you learn best by doing: Consider temp work or informational interviews alongside your other resources. Sometimes the best way to figure out what you want is to try things, even temporarily.
The Bottom Line: Your Career Is Too Important to Wing It
Here's what I want you to take away from this: the fact that you feel lost or unclear about your career direction doesn't mean anything is wrong with you. It means you weren't taught how to navigate this crucial part of your life.
But you can learn. And you don't have to learn alone.
The resources exist. The help is available. Coaches, recruiters, books, websites, assessment tools, they're all there waiting for you to use them.
Your career is going to take up roughly 90,000 hours of your life. That's too big a chunk of your existence to just hope it works out. You deserve to be strategic. You deserve to have a plan. You deserve support in figuring out what you actually want and how to get there.
So stop trying to figure it all out by yourself. Stop feeling like you should magically know what to do. Stop comparing yourself to people who seem to have it all figured out. They probably don't, or they got help getting there.
Get the support you need. Use the resources available. Build your plan.
Your career is waiting. And you don't have to find your way there alone.
Yours in you've got so much help available goodness,
EBS





